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Have you guys come across the budget 2026 , did you here nirmala Sitharaman talking about orange economy or the creative economy, so what is orange economy why they are focusing on that ..let’s explore this
Today we talk about the entertainment and the creative sector which contributes majorly as for as the Indian economy is concerned. Have you ever heard about the orange economy? What is orange economy ? Why it is important? How it is really contributing the economy? Lets dig dive deep into this matter to understand everything from scratch..
So everyone must thinking what’s the orange economy is …Let me clear you with simple meaning…Green economy is the creative economy in simple meaning each every activities which are critive , related to culture inherent and built on talent…and generating or exploring that in a commercial way is called orange economy.
Example televvesion media sector. Etc
Why orange economy is important?
Orange economy become very crucial for the economic growth… It is growing at a CAGR of almost 18% . In 2023 it was 19 billion industry but now it is 34billion industry…
It comprises the sectors like television, Digital media , print , online gaming , animation , love event , radio , vfx etc …
It is the news now because in the recent budget 2026 , india is focusing on the creative sector and want to strengthen this . A key proposal is to support indian institute of creative technology , Mumbai by setting up gaming centre, animation , creator labs and vfx.
These labs will be provided across 15000 secondary schools and around 500 colleges to provide basic understanding about the digital tools , critivitiy right from the school days itself.
Orange economy is closely tied with technology like artificial intelligence , digital design tools , and emersive media … according to report it also providing lot of employment opportunities specially skilled workers and smalla unskilled workers as well..
Media and entertainment sector has huge scope in the upcoming year , Netflix India recently crossed 10 million paid users , just imagine how fast they are growing , these is all possible due to the affordable internet, internet penetration is huge almost 850 million internet users are there in india , and the affordable internet prices , smart phone prices , 5 G roll out everything was in favor of this sector to see that growth especially in the last 5-10 year.
Ott platforms part of the creative economy also contribute majorly to the economy.
The brand aims to target OTT platforms for advertisements because most OTT users belong to Gen Z — a group that plays a major role in adopting and consuming new-age technology. In India, nearly 60% of OTT viewers are between the ages of 18 and 34, making them a key target audience for tech-driven and modern lifestyle brands.
From the government’s perspective, OTT platforms contribute positively to the economy by creating jobs in the media, entertainment, and technology sectors, generating tax revenue, and promoting Indian culture and content globally. They also support the government’s ‘Digital India’ initiative by increasing internet usage and driving digital inclusion. Moreover, nearly 60% of OTT content in India is in vernacular languages, which helps promote regional languages and local culture, aligning with the government’s goal of cultural preservation and inclusivity.
And the media which is again very important and act as a watchdog highlighting the concern about the general public to the government.create awareness and maintain transperancy
Overall it was great sector and contribute majorly to the indias GDP solving the problems of unemployment and giving a platform for the creative people to showcase there talent and earn better …
